10.03.2010

Homemade is Best by Ikea

Hel-lo gorgeous! That's what I thought when I first saw the photos from Ikea's new baking book Hembakat är Bäst (Homemade is Best). These beautiful images, taken by photographer Carl Kleiner and styled by Evelina Bratell, were inspired by high fashion and Japanese minimalism are Ikea's attempt to break from traditional food photography by focusing on the ingredients, instead of the finished product. The 140-page coffee table book contains 30 classic Swedish baking recipes, including Schackrutor, which Petra Borner was so kind to make us last year. The only bummer in all this is that Hembakat är Bäst is apparently only available in Ikea stores in Sweden and only for a limited time. Ikea, you're such a tease! If you'd like to see more from this colorful and interesting cookbook, Ikea's advertising agency is featuring pics on it's Web site, right here. Also, click here to view images on photographer Carl Kleiner's Web site.


6 comments:

nikole said...

so great!

Linda Gomes Dijkshoorn said...

Love the pictures! Really like your blog! a true inspiration!

cheers,
Linda

Carolyn Jung said...

I saw some of these pic on the Web. Leave it to Ikea to reinvent cookbook photos. Love this, just like I love their furniture. ;)

Anonymous said...

Oh Erin! I love this post!

~Tiesha ;)

dessert girl said...

Awww...thanks, Linda!

Paper and Food said...

Wow, I need that book. I love the photos.

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