8.30.2010

Blast From the Past: Cakes Men Like

Sometimes it’s the little things that just make my day. I came across the silliest and corniest cover for this little cake booklet from 1953 and instantly became obsessed with it. It's so hilariously awful and so perfectly vintage, I knew that I had to find out more! Turns out these babies were printed in the early fifties for either GM or Western Electric employees. Cakes Men Like is actually part of a series of "how to please your man" cookbooks. Some of the other titles include Pies Men Like, Desserts Men Like, Meat . . . Men Like. Men, men, men! Man, I am sooo glad that I did not have to put up with that crap and am able to laugh about it now.

I don't know how well they researched these cakes, though. Apparently, they think that midcentury men like pink cakes. Would Don Draper request a pink cake from Betty? Does Betty know how to make a cake? Hmmm. Find out in next week's exciting episode! Click here to get a free copy of Cakes Men Like on Scribd. Enjoy!

12 comments:

Lorraine @ Not Quite Nigella said...

haha I was just thinking of Don Draper and Betty! Although perhaps now I think she'd rather hit in his (perfect) face with one :P

Sarah Coggrave said...

This is fab, I really like pictures from this era...

shaz said...

I love the photos from those books! I have a sewing book that belonged to my grandmother and one of the instructions in it goes something along the lines of : make yourself pretty before you sew, powder your face, brush your hair, etc, the way you would like to look when you greet your man at the door!

dessert girl said...

Shaz: Oh, geez. That is so wrong, for some many different reasons! :-)

Elisabeth said...

Oh my I wish I had this old book - how funny. Great find!

noreen @ beamazingtoday said...

The last item on the cover is - high altitude baking?! :-D

noreen @ beamazingtoday said...

Oh and have you noticed how *white* the inside of that chocolate cake is? (Published for GM men and women - chuckle). Thank you so much for sharing, you have made my day :)

stacy said...

Very fun! I must figure out the lighting here too :)

make my day said...

Love it! My husbands Aunt Molly Ivins would have loved this! thinking of you Molly... and reckon you would have had fun with things like this. Thanks for sharing dessert girl...it's a gem.

Jenny said...

Haha... too funny. Me and hubby aren't real picky when it comes to dessert, so almost any kind of cake would be considered a "Man" cake to him. :)

simonlazenby said...

Cakes 'Mad' men like!!

eatandtalk said...

I love this! I collect old books, especially from this era. As a baker, the funny thing is that I find the whole idea of "cakes for men" still hasn't really disappeared altogether, though I'm surprised to see a pink cake as a suggestion!

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